Royal Elastics Opens Flagship Store in Santa Monica and Launches 'King and Queen' Sneaker Line
Royal Elastics, the innovative footwear brand, opens its first U.S. retail store today, Royal on Main, at 2427 Main Street (http://www.RoyalOnMain.com). The store showcases Royal Elastics′ alternative sneakers and flats for men, women and children.
    “Here, we can show the entire range of our collections,” says Ludo, creative director of Royal Elastics.
    Royal Elastics started in 1996 with the radical idea that sneakers don’t need laces. Instead, footwear fastens with elasticized shock cord or Velcro. “It was inspired by kids who went skateboarding and ripped their laces out,” Ludo says. “It’s easy and fast to put on.”
Original post by no@spam.com (Maxamillion Blick)