Launch of American Living Exclusive Lifestyle Brand
J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of American Living, a new, comprehensive lifestyle brand created exclusively for JCPenney’s classic traditional lifestyle customer by Global Brand Concepts, a division of Polo Ralph Lauren.
The largest brand launch in JCPenney’s history, the American Living collection includes a full range of apparel for women, men and children, along with footwear, accessories and home furnishings and textiles. Beginning this month, American Living merchandise can be found across JCPenney’s integrated shopping channels – in nearly 600 stores, online at jcp.com and catalog.
Original post by no@spam.com (Maxamillion Blick)