Everlast Worldwide, Inc. Launches Inaugural Advertising Campaign 2008
With the centennial anniversary in their midst (2010), Everlast Worldwide, Inc., the boxing and apparel brand, has announced its inaugural advertising campaign to accompany their revamped marketing and partnership strategies for 2008. The new advertising campaign is allied with an aggressive and revitalized brand, marketing and sports marketing campaign, and will introduce a refreshed logo-type, the new “e-con” and the tagline “Greatness is Within.” The campaign will focus on targeting the active gym consumer as well as communicating its brand attributes of Strength, Dedication, Authenticity and Individuality.
Original post by no@spam.com (Maxamillion Blick)