Dickies New Brand Campaign : Diverse Group of Hardworking Americans and Their Stories
Purpose.”
The new campaign includes images of people wearing Dickies as part of their everyday life whether at work or after work. Dickies searched the country for individuals who embody the hardworking ethos and independent spirit of the brand to be featured in the campaign and show the variety of people, backgrounds and jobs who share the common link of loyally wearing Dickies. The campaign features a car fabricator, a tire shop owner, a motorcycle stunt rider, a plumber, a bike messenger and a barber/musician, among others.
Original post by no@spam.com (Maxamillion Blick)