We have some news from Adriana Castro that we would love to share with you all! As of today, Henri Bendel NY is carrying the Adriana Castro collection. Also, Adriana Castro is doing a Trunk Show and PA today at Henri Bendel. We would love to be there, but are not going to make it […]
Original post by Megs
A little less than a month ago, I posted about Handbag Amnesty. This is a great event where Handbag.com and Cancer Research UK have partnered to launch the first ever Handbag Amnesty. Ending in October, this cause will offer the opportunity to bid on one of the many designer handbags donated by a celebrity […]
Original post by Shannon
Cancer. Unfortunately, one in three of us will get cancer at some point in our lives. Even if you personally don’t get a form of cancer, chances are you know someone close to you who has battled, is battling or will battle cancer. Luckily, cancer research is conducted and improved daily. Handbag.com and Cancer Research […]
Original post by Shannon
Linea Pelle, one of Hollywood’s favorite designers, is running the Linea Pelle Red Carpet Experience. If you enter, you have the chance to win a $2,000 shipping spree.
Work the paparazzi in the Linea Pelle Collection Red Carpet Experience and you could walk away with a fabulous $2,000 VIP Shopping Extravaganza and more! Plus, you […]
Original post by Megs
About two weeks ago, we reported that eBay had lost a counterfeit case with Hermes. In that instance, eBay got away with being fined a mere 20,000 Euros. As a few of our readers pointed out to us today, eBay got a hefty slap on the wrist this time.
PARIS — A French court on Monday […]
Original post by Vlad
Charlotte Gainsbourg, daughter of Jane Birkin and Serge Gainsbourg, has been the face of Gerard Darel since 2003. Gerard Darel bags have gained popularity year after year, and Charlotte Gainsbourg was the face toting the bags that we fell in love with. But a new face will be taking over Gerard Darel, that of […]
Original post by Megs
Authentic Birkin vs Fake Birkin
eBay thought they were running the perfect platform, holding the buyer and seller responsible for deals not themselves. Problem is a French court ruled differently in favor of Hermes in an eBay counterfeit case. With this ruling, the online marketplace can slowly be changing before our faces. While this exact case […]
Original post by Megs
Yesterday I brought you news of Louis Vuitton advertising on the big screen. Many of you were not over-joyed by the idea. Well now you can really give your opinion because we have the clip ready to watch. The advertisement is not even known to be Louis Vuitton until the end, keeping it simple and classic during the run. But some are saying it is boring, and if this is so, Louis Vuitton has lost your interest before they even show that it is their commercial. A special thanks to our very own ar҈fwar for putting the video up for us all to enjoy! Watch it and tell us what you think.
Original post by Megs
Louis Vuitton on screen
On February 15th, Louis Vuitton will venture into a new realm, one that it does not even know. Moving from print Ads, Louis Vuitton will debut on screen showing a travel-themed 90 second television and movie theater advertisement. This clip is not focused on the celebrities, rather on travel, to bring Louis Vuitton lovers together world-wide. The advertisement was shot in France, Spin, India and Japan. LVMH Moët Hennessy Louis Vuitton, described the advertisement as “the first ever on-screen corporate campaign by a luxury house.”
I look forward to seeing one of the quintessential luxury houses on screen. What about you?
Article and picture via New York Times.
IN an unusual marketing move for a fashion and luxury goods brand, Louis Vuitton said Tuesday that it planned to advertise on television for the first time, with a travel-themed 90-second spot that was shot in France, Spain, India and Japan.
The campaign, which will start Feb. 15, will run on cable and satellite television channels and in movie theaters around the world, the company said. It shows ordinary people, rather than celebrities like Catherine Deneuve, Andre Agassi and Mikhail Gorbachev, who are featured in a current print campaign for the label.
Louis Vuitton, a unit of LVMH Moët Hennessy Louis Vuitton, described the advertisement as “the first ever on-screen corporate campaign by a luxury house.”
High-end fashion brands and luxury goods companies have generally avoided television advertising, sticking mostly to magazines and, in some cases, newspapers.
Original post by Megs