Bosideng Triumphs at the 2008 China International Clothing and Accessories Fair
China’s largest down apparel company — Bosideng International Holdings Limited (”Bosideng” or the “Company″; HKEx: 3998, together with its subsidiaries comprising the “Group”) presented its latest 2008/09 fall/winter cold resistant apparel at the “2008 China International Clothing and Accessories Fair” (”CICA”) in Beijing, an annual event of great prestige for top players in the apparel and fashion industry. Leveraging the Bosideng brand, the Group also unveiled a brand new line of cold-resistant apparel products to expand its year-round, marketing opportunities. At the CICA, Bosideng first showcased a new series of non-down four-season fashions to highlight the brand’s strategic positioning of focusing on down apparel as core sales items, but expanding its reach into four-season fashion lines.
Original post by no@spam.com (Maxamillion Blick)