8000 Inc. Accelerates Its Clothing and Merchandising Business Through Contract with European Clothing Leader Lazzati Group
Lazzati, one of Europe’s leading experts in quality performance fabrics, will be producing high end fashion apparel featuring the Cannonball 8000 logo. Previous customers for Lazzati’s expertise include Prada, Dolce & Gabbana and Armani.
Founded in 2002, Cannonball 8000 (Pink Sheets:EIGH) is an aspirational lifestyle brand built around a luxurious, extravagant, adventurous and exclusive rally. Each year the event evolves by exploring some of the best roads Europe has to offer. In 2008 there will be two Cannonball 8000 rallies: a one-day event from Manchester to Brighton and a rally from London’s Earl’s Court to Zagreb. Part of the Corporate plan is to extend the business model into new regions and new markets including merchandising and branding. By partnering with Lazzati, the company is now ideally positioned to introduce high quality brand clothing to not only the existing Cannonballers but to a defined target audience. The Cannonball brand is now established across Europe and the Company feels that this agreement with Lazzati is ideal in terms of their reputation, the timing, and the opportunity for both partners building on their brand strengths.
Original post by no@spam.com (Maxamillion Blick)